When Audience Meets Innovation

TelevisaUnivision's Jen Rogers built her career on two words: "Yes, absolutely," and she figured out the details later.  She said yes to every marketing role that came her way, and the result is a path that took her everywhere before bringing her back to TelevisaUnivision at the perfect moment. Now she's leading how brands connect with US Hispanics, driven by a philosophy that you can't just know marketing, you need genuine passion for your consumer. Watch to find out why saying yes before you're ready might be the smartest move you can make.