Tuning Into The Future Of TV Ads

Meredith McTernan Goldman has spent 21 years in advertising staying head down on the work and investing in the people around her. Now at Amazon Ads, she says streaming TV as a performance channel is the most interesting story heading into next year, with AI making advertising smarter, simpler, and more accessible at scale.

Streaming TV Is Becoming a Performance Channel: More businesses are investing in interactive video ads and leveraging the scale streaming TV provides. Meredith says this is the story to watch heading into next year. 📺

AI Makes Advertising Smarter and Simpler: Amazon Ads is investing in AI and agents to make advertising more accessible and easier to use at scale. Smarter. Simpler. More accessible. That is the direction. 🤖

Full Funnel Across Omni-Channel Supply: Amazon Ads is focused on bringing full-funnel advertising across omni-channel supply at scale for all advertisers. The breadth of what that means is the competitive advantage. 🎯

Four Kids. One Masterclass. Calendaring: Working full-time with four kids means one skill above all others: knowing how to organize the week. Meredith says she could teach an entire masterclass on it. 📅

Embrace the Unknown. Embrace the Errors: Meredith says she would not change anything because every mistake is what gets you to where you are. Be confident in what you do not know and keep evolving. 💡