Travel Media Goes the Extra Mile

Elizabeth Latham spent years on the brand side at LG, Universal Pictures, and Comcast before landing at Marriott, where she says no one knows their audience better. As Vice President of Strategy & Operations at Marriott International, she's helping build Marriott Media on customer relationships, pulling brands into the travel moments Marriott creates.

300 Million Bonvoy Members: Marriott Media cuts its data across 500 audience attributes. Elizabeth applies those combinations for travel brands, non-endemic brands, and every advertiser in between. 📊

Pull, Not Push: Marriott Media starts with the people it already knows and the intimate moments it already creates with them. Elizabeth says the job is to pull brands into those moments. 🧲

When You Travel, Calories Don't Count: Travel moments carry high intent and high spend. Elizabeth says that richness of data and personalization is worth something, and brands know it. ✈️

A Partnership That Pushes Forward: Clean data and a strong technology partnership with Koddi are core to what Marriott Media offers. Elizabeth says the two teams push each other, and they have a great 2027 plan ahead. 🤝

Coffee and Co-Birthday Parties: Seven years in, Elizabeth has mastered the joint birthday party for two kids, with every parent scenario covered. Her favorite part of the day is morning coffee with her kids. ☕