The Retail Media Orchestrator

Vantage's Drew Cashmore helped invent retail media, and now he's building the orchestration layer everyone desperately needs.  Retail media exploded after advertising became the funding mechanism for e-commerce, but the chaos of disparate systems made everything harder than it needed to be. At Vantage, he's building the orchestration layer that connects campaign planning, execution, and measurement into one seamless platform. As AI moves from hyperbole to practical applications, he's watching the industry finally get back to work that actually moves the needle. Watch to find out what retail media looks like when it's not chaotic.