The Power of Understanding

Catherine Berger grew up military, moving every two years and attending 17 schools before she was done. That constant reinvention taught her how to read people, how to listen for what they don't say, and how to build a career on understanding.

Built for the Build: From helping launch a data and technology practice at MediaLink to assembling the Ferrara Candy portfolio from a patchwork of acquisitions, Catherine has made a career out of walking into complexity and creating something from it. 🔧

A Candy Person at Heart: She calls confection a purely emotional category. No nutritional need. Just inexpensive joy and the connection between parents and kids, colleagues and friends. She's still a champion for it. 🍬

The Undeclared Version: Catherine's superpower is reading what people don't say. She finds the white space between what consumers articulate and what they actually need, then builds brands into that gap. 🔍

Every Stage of Life: Now in personal care, she's energized by a portfolio that supports people from baby care to skincare. The world is changing what wellness means, and she wants these brands to keep meeting that need. 🌿

Your Feeling Was Wrong: When her friend flew to New York to present her case for the Hall of Achievement and called convinced it went terribly, Catherine waited. She surprised her in person the next day with the news. 🎉