The Power of A Non-traditional Path

Andrew Almendras has spent more than a decade at IMAX, building on the momentum of fandom. Now a 2026 AAF Advertising Hall of Achievement inductee, he says community and connection are what bring audiences together.

Carrying the Momentum: After the summer release of Christopher Nolan's The Odyssey, Andrew is focused on amplifying IMAX fandom into 2027. 🎬

Fandom Builds Connection: Andrew says people are seeking community, and shared passions give them a sense of purpose and belonging. 🍿

Invest in the Next Generation: He hopes the class of 2026 is remembered for amplifying voices and opening doors for those coming next. 🤝

A Nontraditional Path: A Spanish degree landed Andrew his first internship, translating health videos for a Latin American client. 🌎