The Platform Acceleration Year

DIRECTV Advertising's Drew Groner is here to tell you that if your audience is still on the home screen, you've already lost the battle.  Drew has survived two decades of M&A madness, but 2026 is the year his "master plan" finally goes live. DIRECTV is following you out of the living room and into bars, hotel lobbies, and airplanes where life actually happens. With a massive $11 billion election cycle hitting, Drew is dropping the playbook on how brands can escape the "scroll of death" and reach people wherever they watch. Watch to find out why premium content at scale isn't the same as premium ad-supported content at scale.