The Man Behind C-Space's Success

Stop showing up to the red carpet. If you aren't in the room for the green light, you've already lost.  Michael Kassan's philosophy for the AI era is simple: marketers must be part of the creation process, not just the premiere. As the mind who helped launch C-Space 18 years ago to bring brands into the tech conversation, Kassan is now scaling 3C Ventures at breakneck speed to meet this "third monumental shift" in advertising history. In his first year bringing 3C Ventures to CES, he had 60+ people on the ground, and he's got a clear focus on why the most successful brands of 2026 are moving their conversations upstream. Watch to find out why being near the green light changes everything.