The Live Content Advantage
Mike Laband
The Ad Advantage Is Live: The buy-side appetite for live content keeps growing, and Magnite is building around it. Sports, news, and award shows are where they are creating formats and tools that make live the most valuable environment in programmatic 📺
AI Is Already In the Building: From optimization tools to agentic workflow, Magnite isn't waiting around to figure out AI. It's already woven into how they operate and what they build for publishers every day 🤖
The Streamer Acquisition Changes Everything: Magnite picked up Streamer in Q4 2025, and what it unlocks is big. Gen AI creative that lets anyone from a small business to a major brand produce high production value video without the massive budget to match 🎬
SMBs Are the Next Big Opportunity: A local business buying into a live event used to feel completely out of reach. Magnite is using Streamer to change that and bring a whole new wave of advertisers into the fold 📈
More Than Monetization: Pause ads, home screen formats, programmatic growth. Magnite is redefining what it means to show up in the right moment, and their tools are built to work for publishers and buyers at the same time âš¡