The Inside Moments That Turned 'Tchotchkes' Into Brand Magic

Creative Solutions' Lorin Ogawa manifested her future by playing with pen samples while her mom built an empire from their dining room. Now she runs a five-woman squad but still ships packages herself, witnessed the tchotchke-to-merch transformation, and has strong opinions on why cheap swag kills your brand. Watch to find out what she's really up to.