The Holy Grail of Marketing

ANA's Greg Licciardi cracked the holy grail of marketing during the pandemic when a Wendy's ad hit at exactly the right moment. He's bringing the ANA Masters of Marketing to Orlando with something big planned, believes AI is missing a critical element that speed can't solve, and has an offer for ATM audiences on what he calls the must-read modern marketing book. Watch to find out what he's really up to.