The Future of Growth Is Collaboration

Alycia Bar-Av says the future of growth is collaboration. At a company like Deloitte, showing up as one united brand under a global platform called Together Makes Progress has meant breaking down silos, collaboration, and telling stories that connect with clients in a completely different way.

The Future of Growth Is Collaboration: Alycia finished the sentence simply. Collaboration. Without the right collaborators and the right team members working together, you cannot connect the dots and get to where you need to be.

Together Makes Progress: Deloitte launched a global brand platform built around one idea: together makes progress. Alycia says it is not corny. It is true. Whether it is a sponsorship or a day-to-day collaboration, the principle holds.

Your Agency Should Feel Like Your Team: Alycia does not look at it as Wavemaker and Deloitte. She says they are one media team. That distinction, she believes, makes all the difference.

Nobody Can Put a Professional Service in a Shopping Cart: Deloitte has to take a different approach to educating the market on what it stands for. Telling meaningful stories in collaboration with their biggest and best clients is how they do it.

360 Degree Collaboration: Some of Deloitte's largest sponsors, McLaren, the IOC, and the WNBA, are also clients. Alycia calls it a collaborative 360-degree opportunity and says the best collaborations go far beyond putting a logo on something.