The Future of Advertising Intelligence Framework

WPP's Kate Scott Dawkins reads the WSJ, NYT, and Financial Times before breakfast—because a flood in one market can tank ad revenue in another, and this is the level of global strategy required for the AI era.  In Part 2, Kate breaks down the framework she built for what ad sellers actually need right now—data assets, prediction algorithms, distribution, commerce, and exclusive media IP. While many industries are just waking up to AI, she explains why advertising, having been integrated with it for over a decade, is actually best positioned for what's coming next. Watch to find out what her serious news diet reveals about advertising's future.