The Data Foundation Brands Need Now

Publicis Sapient's Nathalie Gaveau is a double exit entrepreneur predicting half your customers will soon be AI agents, and here's the twist: that's exactly when creativity matters most.  While AI agents shop with pure logic instead of emotion, she argues tech without heart doesn't work. The brands mastering AI agents now and building the right data foundations will dominate, but only if they double down on storytelling and connection, not abandon it. Watch to find out why the future of commerce needs more creativity, not less.