Technology Can't Replace Trust

Katrina Cukaj grew up in New York City, fell into the business through a local TV rep firm, and spent 20-plus years zigzagging through sales, marketing, and strategy at Turner before landing as EVP of Advertising Sales and Portfolio Marketing at Fox. The company is now gearing up for the World Cup and making the case that relationships are the one thing in this business that will never go away.

The Zigzag Career That Built Everything: Katrina didn't climb vertically. She moved across sales, agency, marketing, and strategy, collecting a full view of how the ecosystem works from every angle. That range is exactly what brought her here. 🗺️

Fox Is Pumped Up Right Now: Baywatch is back, The Interrogator is coming, the midterms are heating up, and the World Cup is right around the corner. The halls at Fox are busy for very good reason. 📺

Trust Will Never Go Away: Technology will keep changing the business. Katrina's conviction is that the shorthand, the trust, and the relationships built with clients and agency partners over time are the foundation that no innovation can replace. 🤝

Always the Last One on the Plane: Katrina loves to travel but is always the last to board. Her non-negotiables: good mascara and a gentle, great-smelling face cream. She is not apologizing for either. ✈️

Do What You're Going to Do: The advice Katrina would give her younger self is simple. Stop overthinking. Make the mistakes. Fall down. Learn the small things. Take it all in stride and keep moving forward. 💡