Spotify Is Betting Big on the Future of Audio

Bridget Evans went from PR to Gary Vaynerchuk's agency to Amazon to Meta before landing at Spotify, where she is now leading business marketing at one of the most culturally connected platforms on earth. Her conviction is simple: audio is about to become the most important part of every media plan.

Audio Is the Next Frontier: AI is changing how people interact with sound, from voice memos to work documents to daily playlists. Bridget says audio will become a non-negotiable part of every media plan as voice technology becomes part of daily life. 🎧

Among Fans Is Spotify's New B2B Play: Spotify just launched a B2B campaign featuring Lizzo and Jay Shetty that helps brands understand how to earn the loyalty of deeply engaged fan communities. It is not just advertising. It is participation. 🎵

Reserved Changes the Fan Experience: Spotify's new feature lets top streamers reserve tickets for their favorite artists' tours before anyone else. Bridget calls it exactly what the best fan experience should look like. 🎟️

From PR to the Platform of Culture: Bridget started in PR when Tumblr was blurring the lines between traditional media and social. Every stop, from Gary Vee's agency to Amazon to Meta, prepared her for this moment at Spotify. 🚀

Coffee. Music. Surprise: Every morning Bridget opens Spotify, puts on her daily playlist, and lets it surprise her. She would not start the day any other way. ☕