Turning Media Quality Into a Performance Engine

Srishti Gupta has spent her career at the intersection of premium advertising, ad technology, and AI, and as Chief Product Officer at IAS, she’s building the tools that make advertising worth trusting. Her team just launched IAS Total TV to bring brand safety standards from linear to streaming and CTV, and IAS Agent to cut campaign setup time by more than 50%. The conversation covers the real opportunity in generative AI and why context is still the most important variable in advertising.

Advertising Works When the Context Is Right: Srishti’s foundational belief is that advertising, in the right environment, is additive to the experience. She built her career around making that actually happen at scale. 📺

Linear Transparency Comes to Streaming: IAS Total TV brings the same brand safety standards marketers expect from linear television to streaming and CTV. More confidence, better investment, stronger returns. 📡

280 Billion Transactions Classified Every Day: IAS uses Gen AI to classify content at a scale that simply wasn’t possible before. The result is faster, more customized models that help brands find environments that build trust and drive performance. 🤖

Campaign Setup Just Got 50% Faster: IAS Agent is one of the most practical applications of AI in the industry right now. Cut the time, keep the precision. That’s the whole pitch. ⚡

Her Non-Negotiable on Every Flight: No Wi-Fi. Srishti boards every plane with an intentional agenda: read, watch, sleep, or listen. The internet can wait. ✈️