Reimagining US Weekly for the Modern World

US Weekly's Dan Wakeford spent a year reimagining a brand with a bold vision—the story matters more than the star. He's elevating celebrity storytelling in ways that entertain while actually teaching something, built a solution that cuts through the noise to show what's worth your attention. He's shaping a philosophy about entertainment's purpose that's reshaping the brand. Plus a dream involving cooking and hospitality that's closer than you think. Watch to find out what he's really up to.