Redefining Sports Marketing

Publicis Sports' Chloe Pastore says sports are AI-proof, and that insight is reshaping how she scales the industry.  She went from Italian film major dreams to YouTube, The Onion, and Gawker before landing at Publicis Sports, where she's proving you can't recreate the fan or the experience in an AI world. She's scaling sports marketing with data and consumer journey thinking that bridges traditional and digital channels into packages that drive measurable ROI. Her philosophy that two things can be true at once keeps her in the gray area where opportunities happen. Watch to find out what AI can't touch about sports.