Putting Story First. Even in Defense.

Jeff Miller went from Ogilvy to Snap to PepsiCo before landing somewhere that felt mission-driven. At Anduril Industries, the defense tech company rewriting what national security looks like, he is making the case that storytelling matters in defense and that conviction is the one thing AI cannot mass produce.

Conviction Is the Only Thing That Breaks Through: Content is already democratized and AI is making it exponential. Jeff says the one thing that is actually scarce right now is a clear point of view and the courage to hold it even when it is not popular. 🎯

Defense Has Never Told Its Story. Anduril Does: Legacy defense companies have historically said there is no value in narrative. Jeff strongly disagrees. Anduril tells its story with pride and transparency so citizens and allies understand where their investment is going. 🇺🇸

Modern Defense Looks Like the Commercial World: Anduril is building military capabilities rooted in advanced technology and greater precision, closer to what you would expect from a commercial tech company than a traditional defense contractor. 💡

From Ogilvy to National Defense: American Express, Motorola, Snap, Cruise, PepsiCo. Everything Jeff learned led him here. Two years in and he says he has never felt more like he is making a real impact. 🚀

He Plays Soccer Like He Is Lionel Messi: Three days a week, pickup soccer in his 40s. His dream is to one day coach an 11s team. Maybe even the World Cup. A pipe dream, of course. ⚽