Premium CTV Just Got a Glow Up

DIRECTV Advertising brought together some of the sharpest minds in CTV for a collective conversation about what premium really means right now. Live sports, professionally produced content, authenticated signals, who's winning?

Premium Means Different Things to Different People: DIRECTV Advertising, Pinterest, StackAdapt, and DeepIntent all came in with different definitions and the conversation that followed was exactly what the industry needed. 📺

Live Sports Is the Gold Standard: Every voice in the room pointed to live sports as the clearest example of what premium content actually looks like in CTV right now. Gregory Joseph made it personal: if you want to understand premium, start with the Jets. 🏈

Professionally Produced Content Sets the Bar: StackAdapt defines premium through the quality of the content itself. If it was built with craft and intention, audiences and advertisers both respond. 🎯

Authenticated Signals Are the Edge: DIRECTV Advertising's authenticated data approach gives advertisers contextual targeting precision that most CTV environments simply cannot match. 💡

Signal Fidelity and Transparency Are Non-Negotiable: Without clean signals and full transparency, premium is just a word. The brands winning in CTV are the ones demanding both. 🤖