Powering a Better Internet for the Next Generation

Nick Walters went from consulting to MTV Networks to running his own startup before landing at SuperAwesome with a modest ambition: power a better internet for the next generation. The internet was never built with people under 18 in mind. SuperAwesome is fixing that, one brand partnership and platform monetization deal at a time.

The Internet Was Never Built for Kids: The founding observation of SuperAwesome is simple and significant. Privacy, screen time, appropriate content, positive body image, teen mental health. There are an awful lot of things to think about if you want to build a better internet for people under 18. 💡

Privacy Was Just the Beginning: The first decade of making the internet safer for young people was about COPPA, GDPR, and cookies. That debate has shifted. Now the conversation is about social media bans, screen time, and teen mental health, and AI is only amplifying all of it. 📱

Flow More Money. Fund Better Content: The SuperAwesome model is elegant. Help brands show up the right way. Help platforms monetize appropriately. Flow more money into the ecosystem and you get better content for young people. 🎯

From MTV Russia to Ad Tech Without Knowing What a DSP Is: Nick spent six years at MTV Networks running emerging markets, built his own direct-to-consumer startup for seven years, and arrived at SuperAwesome having never learned ad tech. Now it is a big part of his job. He says here he is. 🚀

Two Large Dogs and a Mandated Unplugging: Nick does not walk his dogs while listening to podcasts. Walking two large dogs is a 110% focused occupation. He gets an hour of enforced downtime every single day, by default and by force. The furniture depends on it. 🐕