Performance Is the Future of the Open Internet

Rajeev Goel has spent his career in technology entrepreneurship, and PubMatic is the third startup he's co-founded. Now he's focused on bringing performance advertising to the open internet, using AI and agentic advertising to help publishers thrive.

Publisher Plus Automatic: Back in 2006, Rajeev saw that digital advertising would need entirely new technology built for publishers. The name says it all: PubMatic. 💡

Performance Powers the Open Internet: When performance advertising works, advertisers see more return and invest more, and publishers see more yield. Rajeev says that's how the open internet thrives. 📈

Commerce Is Growing Fast: With data from partners like PayPal, Walmart, and Nectar, PubMatic is driving performance across CTV and in-app for commerce advertisers. 🛒

First-Day-of-School Photos: Every fall, Rajeev's family takes a picture of the kids on the first day of school, from pre-K all the way up to high school. 📸