NBCU Unveils First-to-Market Cross-Platform Breakthroughs

NBCU's Ryan McConville moved to New York to become a rock star, but 20 years later, he's orchestrating a different kind of performance at the intersection of television and technology.  When the music writing gig didn't work out, he took an advertising job to pay the bills—two decades later, he's leading NBC Universal's first-to-market innovations in CTV. He's built what he calls the "targeting trilogy" using AI to find the right person, the right ad format, and the exact right moment. His first concert was Rush at Madison Square Garden, and next year he's closing the loop at their final farewell tour. Watch to find out how a failed rock star ended up conducting the future of TV advertising.