MTV for the TikTok Generation

Alice Ma founded Mad Realities in 2021 with one question: if MTV was created today and lived on social, what would that look like. The answer generated a billion organic views last year and a new partnership with Fox Creator Studios for a slate of six shows including a dating show and a cooking competition.

A Billion Views. Zero Paid Spend: Mad Realities launched social-first shows that generated a billion views last year purely through organic virality. Alice helped write the playbook for social-first series before anyone else was calling it that. 🚀

Fox Creator Studios Just Came Calling: Mad Realities just announced a partnership with Fox Creator Studios, bringing six new shows to life over the next six months including a dating show and a cooking competition. Stay tuned. 📺

Gen Alpha Is Allergic to Your Ads: Gen Z will tolerate a bad ad. Gen Alpha will just leave. Alice says advertising has to find an entertainment middle ground or it will lose the next generation entirely. 🎯

Her 13-Year-Old Brother Is the Research: Four hours of Roblox every day during the pandemic. Everything on 2x speed. Constantly scrolling. Alice watched her youngest brother and understood exactly where entertainment was going. 💡

You Will Need to Speak All Three Languages: In 18 months Alice says it will be obvious. To make hit IP and stay competitive, brands will have to speak social, interactive, and entertainment fluently. All three. 🌍