Media Strategy is Diplomacy

OMD USA's Chrissie Hanson wanted to lead the United Nations, ended up in media strategy, and realized the skills are identical.  Chrissie is done with the AI hype cycle. While everyone else is "innovating" themselves into a corner, she's asking the three spicy questions that actually move the needle on bias, decision-making, and human happiness. Her hot take might sting: it's time to stop romanticizing the "new" and start mastering the fundamentals. In a world obsessed with light-speed, Chrissie is making the case for taking a beat. Watch to find out why knowing how a brand actually grows beats chasing every shiny object in the room.