Measurement's Missing Puzzle Piece

WPP's Lauren Wetzel is asking the AI question every boardroom is avoiding.  She sold InfoSum to WPP in April and now she's leading data and tech while tackling the math everyone's trying to figure out: if we were 200,000 employees today, does AI make us 150,000? Instead of siloing AI into one function, WPP is building something holistic that connects data, creativity, and tech so everything speaks the same language. Watch to find out what that actually means for how marketing works.