Magnite Full Frame Episode 1 - In Conversation with Devika Bulchandani

Devika Bulchandani grew up in India determined to be consequential. Three decades later she is COO of WPP, helping lead one of the most significant transformations in the company's history. She sat down with Sean Buckley for the inaugural episode of Full Frame, presented by Magnite, to talk about AI, data strategy, Fearless Girl, and the two things she says are never up for debate: the pursuit of greatness and doing it with goodness. This is: Full Frame, a Magnite series, bringing you candid, on-location conversations with the industry leaders shaping big decisions and the voices you need to know.

AI Is an Instrument. Who's Playing It: Put a guitar in the hands of a novice and you get cacophony. Put it in the hands of an expert and you get magic. AI is the same. The instrument is only as powerful as the human using it. 🎸

WPP Went to 5G While Everyone Else Was Still at 3G: India skipped right past 3G to 5G. Devika says WPP's data strategy is doing the same thing. The acquisition of Infosum gives clients more identity, more intelligence, zero lock-in, and zero waste. 📊

One Bronze Statue. Zero Paid Media. Global Impact: Fearless Girl reached more people than most massive budget campaigns ever do. Devika says it was a one of a kind experience for her. Something she wants to bottle up and hold onto forever. 🗽

Discuss. Debate. Decide: Everything is up for friendly debate at WPP except two things: the pursuit of greatness and doing it with goodness. Devika believes you can do both at the same time, and she is proving it with her leadership style. 💡

She Wants to Be Part of Their Story: When the people who worked with Devika are 80 years old sitting with their grandkids, she wants to be part of a story they tell. That is how she measures a career. 🌟