Legendary February and Beyond

NBC Sports' Peter Lazarus comes from sports media royalty, and he's orchestrating what he calls "Legendary February."  Seventeen days where the Super Bowl, Olympics, and NBA All-Star Weekend draw the world's attention, and NBCUniversal is giving advertisers one solution to reach audiences across 8000 hours of sports with messaging customized to every home. The World Cup is coming to American soil, and LA 28 will be the largest Olympics in history. Watch to find out what makes these 17 days the biggest moment in advertising.