In Conversation with DIRECTV ADVERTISING

A dinner in New York turned into a partnership that's following sports fans everywhere they go.  

Drew Groner and Chloe Pastore aligned on rethinking out-of-home advertising by building screen-agnostic solutions that reach fans from home to stadium to in-flight screens to hotel displays. DIRECTV Advertising is breaking traditional media walls with pause ads and inventory that follows people throughout their entire journey, showing up for every game with branded opportunities that brands can access programmatically. The result is clean inventory with controlled reach and frequency that delivers measurable ROI. Watch to find out what happens when partners truly understand each other's business.