How DIRECTV & Magnite Built It Together

Magnite and DIRECTV Advertising survived five years of M&A chaos together, and now they're unlocking live events for businesses that could never afford them before.  Their partnership stayed the course through acquisitions on both sides because DIRECTV has what others don't: unique access to live content across different markets. DIRECTV was among the first to jump on pause ads and convert inventory to dynamic ad insertion, creating excitement from buyers who wanted to interact with live events in real time. Now they're focused on making 2026 the year a local mom-and-pop shop can buy into a prolific live event. Watch to find out how they're democratizing access to the biggest moments.