Her Journey from Novelas to TelevisaUnivision

TelevisaUnivision's Claribel Herrera grew up watching novelas, knowing she'd end up here, and worked her way from sales coordinator to founding Así Studios to unlock new possibilities for brands. She's inspired by how Bad Bunny and his team operate, and there's a reason her approach to creative solutions is transforming how brands connect with communities. Watch to find out what she's really up to.