Helping Reinvent Brands with AI

Microsoft Advertising's Jennifer Kattula was the 6th person on Facebook's marketing team, and now she's building something that could transform how we search and shop. The shift is already happening—four out of five people are using search differently—and what's coming in 2026 could change everything. There's a reason her early AI experiments positioned her for exactly this moment. Watch to find out what she's really up to.