Full Frame Episode 2: In Conversation With Rich DiGeronimo

Sean Buckley, President of Revenue & Market Strategy, Magnite, sat down with Rich DiGeronimo, President of Product and Technology, Spectrum, at their headquarters in Stamford, Connecticut, for Full Frame, presented by Magnite. With the Charter-Cox deal making Spectrum the largest broadband provider in the United States, Rich says scale really matters, and Invincible WiFi is the product he is most proud of this year.

Scale Really Matters: The Charter-Cox deal makes Spectrum the largest broadband provider in the United States, now in 45 states coast to coast and reaching more than 70 million homes and businesses. Rich says both sides saw it as a unique moment in time. 📡

Pay Once, Watch Everything: Spectrum's Seamless Entertainment brings together live TV and Disney+, ESPN Unlimited, Hulu, Peacock, Paramount+, HBO Max, and more. Rich says customers should pay once and get access to it all. 📺

Invincible WiFi: The router combines gig-powered Internet, WiFi 7, and 5G, with a battery backup. If the power goes out, it switches to 5G instantly, so the connection keeps going. 💡

A $2 Billion Advertising Business: Spectrum's advertising sales business, Spectrum Reach, is approaching $2 billion a year. As an internet provider, Spectrum’s privacy-focused, first-party data gives advertisers a real edge. 🎯

Door to Door: Rich's first real job was selling tchotchkes door to door, and he quickly learned that nail salons were the best stop on the route. He calls it very good sales training. 🚪