From Peace Treaties to Streaming

Heather Conneely wanted to build peace treaties for the United Nations. A cold call to Univision changed everything. Twenty-five years later she is leading multimedia sales at TelevisaUnivision and the momentum has never been stronger.

VIX Is One of the Fastest-Growing Streamers: 56% growth year over year and 45 million unduplicated reach. Heather is focused on making sure every advertiser knows what VIX can do. 📺

Vertical Formats Are Changing the Ad Game: Short-form novelas of one to two minutes are driving brand favorability on VIX. Heather saw vertical formats work at Meta and brought that conviction to TelevisaUnivision. 🎬

Custom Micro-Novelas for Brands: TelevisaUnivision is building bespoke micro-novela content for advertisers like Garnier and JCPenney, partnering with Así Studios from the very start. 💡

She Cold-Called Her Way In: Heather wanted to work for the UN. When 9/11 closed that door, she called Univision directly, got an entry-level position, and built a 25-year career from there. 📞

Do It Scared: Trust the process. Lean into your strengths. And if you are scared, do it anyway. The advice Heather would give herself at the start is the same thing she tells everyone now. 💪