Building Disney’s Open Advertising Ecosystem

Disney Advertising's Jamie Power sat down at AWNY 2025 with a reality about velocity—it'll never feel slower than right now—and she's built Disney's data collaboration layer to give clients flexibility in how they measure. She's championing cutting through jargon that holds the industry back, believes measurement needs to evolve beyond yes or no answers, and her partnership philosophy reveals how collaboration is unlocking possibilities. Watch to find out what she's really up to.