Data Is the Most Creative Thing

Spark Foundry's Lisa Giacosa has a career philosophy that sounds masochistic: get comfortable being uncomfortable.  She's living it right now, chasing the next challenge while leading an agency that went from scrappiest to largest without losing its startup soul. She's watching AI do something most people haven't noticed yet, using data in ways that know exactly when you're ready to buy versus when you just need to know the brand exists, and she's got a prediction about talent returning to agencies that changes everything. Watch to find out how staying uncomfortable builds empires.