Curiosity Over Career Plans

Every career move Amanda Forrester has made started with a question she couldn’t leave alone. She walks us through the curiosity that drove her to OpenX, a rebrand that cut 96 products to four, a logo redesigned for AI, and the toddler Halloween costume choice that says everything about her family.

Curiosity Over Career Plans: Amanda never took a job for the title. Every move, from The New York Times to ad tech to data, started with a question she had to answer. 🧭

96 Down to Four: OpenX had 96 products and features. Amanda’s team stripped it to four clear offerings with a shared mission: make media work better for the people who run it and experience it. ✂️

A Logo Built for AI: When LLMs started distorting the OpenX logo, the team redesigned the entire brand identity, including color saturation high enough to deliver a quality UI experience. 🤖

OpenX Build: Launched at CES, this cloud-based orchestration layer lets brands build custom models using OpenX’s identity graph and real-time data. Hyundai saw a 67% reduction in CPMs. 📊

Hire Your Challengers: Amanda looks for people smarter than her who will push back on the way things are done. Confidence and teamwork over credentials. 💡

Soup Sundays and Sparkly Villains: Every fall brings from-scratch soup on Sundays. And a two-and-a-half-year-old who rejected the mermaid costume for something far more villainous. 🦀