Conversation Is The Content

Sharb Farjami has worked on the sales, buying, and brand sides across three continents, including leading GroupM, now WPP Media, in North America. Now VP of Global Agency & Partnerships at Reddit, he says humans will always be the center of gravity for the industry, and human perspective has never been more valuable.

Humans Are the Center of Gravity: AI is shaping more of the industry every day. Sharb says that only makes human perspective more valuable. 🧭

The Most Human Place on the Internet: Reddit is leaning into what makes it distinct for both its users and its advertisers. Sharb says the value of that keeps growing. 💬

More Than a Line in a Media Plan: Reddit wants to go deeper with its insights and community intelligence, helping clients tap into the new consumer discovery journey. 📈

Trust Takes More Than Capability: Sharb expects next year's conversation to center on how much control we give AI. He says earning trust will take transparency, accountability, and human context. 🤝

Bondi to Bronte: Sharb runs wherever work takes him, including along Sydney's Bondi to Bronte coastline. When fall arrives, he's back to Sunday cooking, starting with his favorite, arroz al horno. 🏃