Building the Future of Media at Mastercard

Mastercard's Jay Altschuler got the dream brief to forget everything about media and build something completely new. He's launching something exciting that brings buy side and sell side together, preparing for the future where we're marketing to AI agents, and has an amazing full-circle Priceless story that connects his whole career. That's why it's time to move past 20th-century ad models and what agentic commerce is unlocking. Watch to see how he's rewriting the rules for what comes next.