Bloomberg's Playbook Is Changing The Media Game
Bloomberg Media: Christine Cook, Ashish Verma, Allison Robl Stransky
The Look Ahead: Bloomberg Media's presentation brought together voices from every corner of its global newsroom, from live market opens in Sydney and San Francisco to entertainment deals and the next wave of tech IPOs. Christine Cook, Global Chief Commercial Officer, on why the brands paying attention right now are the ones that will still be standing later.
🌍 Standing Out in the Age of Invisibility: It has never been harder to be discovered as a brand. Ashish Verma, Global Head of Bloomberg Media Studios, on what two years of working with clients has taught him about fighting commoditization and why blending live events with global news coverage is where the real opportunities are opening up.
💡From Gummy Bears to Semiconductors: Allison Stransky, CMO of Samsung Electronics America, on why Bloomberg is where her team goes to understand the full picture. When your job is bringing AI to consumers, you need a platform that covers the intersection of every industry, not just yours. The range of a single day's coverage reminded her exactly why. 🧠