Be Weirder. It's What You're Being Paid For.

Brian Carley taught himself design making band posters and album art before landing at an ad agency and never looking back. Now as CCO at Razorfish, the agency that built the first banner ad ever made, he is focused on one thing: applying craft and human thinking on top of AI to get results nobody expected.

Craft Plus AI Equals Incredible: Brian's bet is simple. Once you understand how to use AI, the question becomes how much craft and human thinking you can layer on top. That is where the really incredible results live. 🎯

Razorfish Built the First Banner Ad Ever: Three years in a row as Most Innovative Agency in Campaign magazine, and it all started with a legacy of being first. Brian is making sure that continues. 🏆

AI Didn't Build the Game. It Taught Someone How: Brian watched a team member build an entire video game using AI not to do the work but to explain how to do it. That distinction is everything. 💡

Be Weirder: Brian spent years being cautious about the ideas in his head before realizing that was exactly what he was being paid for. His advice to anyone: be okay with being as weird as you know you are. 🎸

From Band Posters to the CCO Chair: He taught himself design making posters and T-shirts for his band. An internship followed. Then a job. Then he never looked back. 🎵