Authentic Relationships Win

Andres Gutierrez came to the United States from Medellín, Colombia at five years old, grew up watching Univision, and built a career helping brands connect authentically with culture at Condé Nast, Bustle, and Teads. Now at TelevisaUnivision, the full circle moment is not lost on him.

A Full Circle Moment: Andres grew up watching Univision, which kept his family connected to culture after arriving from Colombia. Now he is leading enterprise sales at TelevisaUnivision, helping brands connect authentically with the US Hispanic community he is a part of. 🌍

Brands Are Coming Back to Storytelling: The biggest trend Andres is seeing is a return to storytelling over transactional thinking. Going beyond the ad buy to build emotional connection and real community. He says TelevisaUnivision is uniquely positioned to do that better than anyone. 🎯

Luxury and Prestige Brands Are Next: Andres is focused on bringing luxury, fashion-forward, and prestige brands into the TelevisaUnivision ecosystem for deeper integrated partnerships across beauty, fragrance, and live events. 💡

Die With Zero Changed His Perspective: The book that has resonated most recently helped him be intentional about how he spends his time, both professionally and personally. 📚

His Masterclass Would Be on Authentic Relationships: Be there for people when it is not transactional. Listen. Be empathetic. Andres credits growing up as the youngest of five across very different generations for his ability to connect with people across age groups and backgrounds. 🤝