ANA Masters of Marketing | Why This Year is Actually Different

The ANA Masters of Marketing heads to Orlando October 20 to 23, and Nick Primola, Group EVP of the Global CMO Growth Council at the ANA, says this year looks different. From the first-ever Industry Leadership Summit with the IAB and the 4As to Tilly Norwood, an AI actress, on the main stage, Masters is taking on what comes next for the industry.

A First-Ever Industry Leadership Summit: Ahead of Masters, the ANA is convening leaders from the Global CMO Growth Council, the IAB, and the 4As in Orlando for the first time. Together they'll take on the priorities no single company or association can handle alone. 🤝

The Hallway Comes to the Main Stage: Masters is bringing the hallway conversations and the late-night talks at the bar to the main stage. Nick says that's where the candor lives, and "that's where you unlock the real learning." 🎤

Meet Tilly Norwood: The AI-generated actress takes the main stage as a look at the next phase of artificial intelligence. Nick says the goal is a candid conversation about how brands use AI responsibly and authentically. 🤖

A Few Thousand People, One Room: Masters brings the industry together in one place, and Nick says a crowd of thousands quickly becomes small, intimate, and productive. 🏟️

Every Side of the Industry: Nick has worked on the client side, at some of New York's biggest agencies, and back on the brand side, mostly in financial services. He says all of it came together at the ANA. 🧭