Advertisers Beyond The Algorithm

What happens when advertisers stop playing by platform rules? Chalice founder Ali Manning on building an AI company ahead of its time and why the power shift brands have been waiting for is finally happening.   

The Insight That Started Everything: One letter changed how Ali Manning saw advertising forever. 

One simple analysis proved "credit card" vs "credit cards" verbiage attracted completely different consumers. This one insight proved how digital performance could unlock real psychology and drive actual business results 

🔍   'AI' Before It Was a Buzzword: Chalice was built three years before ChatGPT. It's an AI-led, custom adtech company revolutionizing media buying decisions across platforms. The generative AI explosion has only made their vision more powerful 

🤖   The Google Meeting That Said It All: Watching Google tell Procter & Gamble their analytics wish list wasn't doable showed Ali a golden opportunity. Advertisers needed their own AI, and that realization became the foundation for Chalice 

💡   It's Finally Happening: For five years, Ali has watched brands want increasing control over their algorithms and analytics. What started as a founding belief is now coming to fruition in real time 

🏆   Ali On How Apple TV Quietly Won: Slow Horses, Severance, The Studio. The content got so good that Apple TV rose to the top of Ali's streaming apps without her even noticing. Quality earns loyalty every time.