Advertising's Golden Age Returns

WPP's Elav Horwitz is ready to bring back the Golden Age of advertising, and she's using AI to do it.  Most people are obsessing over models and math, but Elav is focused on something much more human: solutions. Her high school teacher knew she'd be a tech powerhouse, but no one predicted she'd become the "popcorn machine" of WPP. She's proving that AI doesn't replace the soul of a brand; it just demands more of it. Watch to find out why the future of creativity is a persistence game and why shiny objects are the enemy of real growth.