The Week the Advertising, Technology & Media Industries Descended Upon NYC

For one week in October, the world of advertising descends upon NYC. ATM walked the floor to see what everyone came for, and what they’re taking home.

Brands Built Whole Worlds: Pluto TV parked a giant yellow escape pod in the middle of the floor, and Salesforce turned a corner into a working podcast studio. Every hallway felt like walking onto a new set. 🪐

Merch Was the Main Character: Hats, newsstand finds and limited drops were everywhere you looked. Canary Marketing even built Advertising Week its own line from the very first sketch. 🧢

Come for the Booths, Stay for the Talk: The lines wrapped around the walls, but the real draw was what happened after people got inside. Some of the week’s best ideas started on a couch in a lounge. ☕ Todd Porch from Strategus on the people he looks forward to seeing every year.

The World Came to Midtown: PubMatic’s Rajeev Goel flew in alongside people from London and Singapore. It’s the rare week the global industry shares a zip code. 🌍 Amanda Forrester from OpenX calls it the industry's Super Bowl.

AI Grew Up: The hype has worn off, and people like Danny Gilbert of Monks are asking a sharper question. How do you make it work for the people you actually serve? 🤖