Advertisers Beyond the Algorithm

Chalice's Ali Manning watched Google tell Procter & Gamble their analytics wish list wasn't possible, and that meeting became her entire business.  She discovered one letter changed everything when "credit card" versus "credit cards" attracted completely different consumers, proving digital could unlock real consumer psychology. That insight led her to build Chalice three years before ChatGPT existed because advertisers needed their own AI for the control they actually wanted. Watch to find out what brands are finally taking control of.