Ad Tech Not Agency

Basis's April Weeks has been at one company for 13 years, and she's more fired up now than when she started.  She fell into advertising by accident and has stayed at Basis because the product roadmap keeps solving the industry's biggest challenges. While everyone's talking about AI now, Basis had it built into their platform long before the hype, staying technology-first as an ad tech company, creating end-to-end efficiency. At a time when service is eroding across the industry, they're building raving fans by keeping customers at the heart of everything. Watch to find out what keeps someone fired up after 13 years.