10-Year Journey from Indie Shop to Industry Crossroads

Be The Machine's Patrick West just hit a decade milestone with partners Maggie Covert and Lindsay Bancroft, creating experiential campaigns as the finishing touch for major brands. He's spotted a fundamental shift in what consumers actually want from brand experiences, survived a summer that tested everything, and has a non-negotiable rule for anyone who wants to invest in his company. Watch to find out what he's really up to.